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Microsoft Unveils a New Look

“In advance of one of the most significant waves of product launches in Microsoft’s history, today we are unveiling a new logo for the company.” – Microsoft Official Blog.

Microsoft New Logo

25 years later, Microsoft unveils a revamped Corporate Logo.

It had been 25 Years since Microsoft had updated their Corporate LOGO. On Thursday morning i.e. 23rd August 2012, Microsoft unveiled the new Look of their logo. The graphic designers have a split views on it.

Microsoft has a new look. The company just took the wraps off its new corporate branding. Replacing its previous logo is a staunch, four-pane colored window very reminiscent of the grid layout scheme found in Microsoft’s latest products. Microsoft is also spelled in a simple, bond font.

The grid clearly resembles Microsoft’s latest design started with Zune and later adopted in Xbox 360. Windows Phone and most recently Windows 8. It’s clean, simple.

The symbol in the new logo should look familiar. It’s merger of Microsoft Store Logo with Window’s 8.

The Logo which will now be disappeared was 25 years old i.e. since 1987. The current new version of the logo is Microsoft’s 5th corporate logo in 37 years. Also this logo is the first to incorporate the symbol alongside Microsoft name. The previous versions simply had Microsoft written.

As noted by Seattle Times, this latest version includes a subtle nod to the original 1975-1979 logo by connecting the F and the T. As per the poll on Seattle Times, the new logo is more liked by them.

Here below have a look at the previous logos of Microsoft.

Have a look at this video which signifies the new Logo. The video demonstrated the new logo in Digital motion.

“The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications.” – TechNet.

Logo Design

“It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.” Read More.
Said By:-
Jeff Hansen
General Manager, Brand Strategy, Microsoft

Courtesy:-
1. TechNet
2. Seattle Times
3. Crunch Base

Happy Reading,
Uday Vaswani

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